1Introduction
Lereko Digital (Pty) Ltd ("we", "us", or "our") operates PRODIFY and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) and other applicable South African privacy legislation.
This Privacy Policy describes how we collect, use, store, and protect personal information when you use the PRODIFY platform, visit our website at prodify.co.za, or interact with us in any capacity.
By using PRODIFY, you consent to the collection and processing of your personal information as described in this Policy. If you do not agree, please discontinue use of our platform immediately.
2Information We Collect
Information You Provide Directly
- Name, business name, email address, and phone number on registration
- Billing and payment information (processed securely — we do not store full card details)
- Business data you upload (customer records, invoices, inventory, etc.)
- Communications you send us via email, WhatsApp, or support channels
- Profile information and account preferences
Information Collected Automatically
- IP address and device information
- Browser type, version, and operating system
- Pages visited, features used, and session duration
- Referring website and navigation path
- Log data and error reports for platform stability
3How We Use Your Information
We process your personal information only for legitimate, specific purposes:
Service Delivery
To operate, maintain, and improve the PRODIFY platform
Billing & Payments
To process subscriptions and send invoices
Support
To respond to queries, resolve issues, and provide assistance
Communications
To send service updates, security notices, and relevant product news
Analytics
To analyse usage patterns and improve platform performance
Legal Compliance
To comply with POPIA, tax laws, and other legal obligations
We will not process your personal information for any purpose not listed above without your explicit consent.
6Data Security
We implement industry-standard security measures to protect your personal information:
AES-256 Encryption
All data at rest is encrypted using AES-256
TLS 1.2+ in Transit
All data in transit is protected with TLS 1.2 or higher
Daily Backups
Automated daily backups with 30-day retention
24/7 Monitoring
Continuous infrastructure monitoring and anomaly detection
Local Data Centers
Data hosted exclusively in South African data centers
Access Controls
Role-based access controls and least-privilege principles
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. Please notify us immediately if you suspect any unauthorised access to your account.
7Data Retention
We retain personal information only as long as necessary:
- Active account data is retained for the duration of your subscription
- After cancellation, data is retained for 30 days to allow reactivation or data export
- After 30 days post-cancellation, data is permanently and securely deleted
- Billing records are retained for 5 years for tax and legal compliance purposes
- Communication logs are retained for 2 years for support and dispute resolution
- Anonymised analytics data may be retained indefinitely for platform improvement
8Your Rights Under POPIA
As a data subject under POPIA, you have the following rights regarding your personal information:
Right to Access
Request a copy of all personal information we hold about you
Right to Correction
Request correction of inaccurate or outdated personal information
Right to Deletion
Request deletion of your personal information (subject to legal retention requirements)
Right to Portability
Request a machine-readable export of your data
Right to Object
Object to specific processing activities, including direct marketing
Right to Opt Out
Opt out of marketing communications at any time via the unsubscribe link
To exercise any of these rights, contact our Information Officer at privacy@lerekodigital.co.za. We will respond within 30 days as required by POPIA.
Regulator: If you are not satisfied with our response, you may lodge a complaint with the Information Regulator of South Africa at www.justice.gov.za/inforeg.
9Children's Privacy
PRODIFY is a business software platform intended for use by adults aged 18 and over. We do not knowingly collect personal information from children under the age of 18. If you believe a child has provided us with personal information, please contact us immediately at privacy@lerekodigital.co.za and we will take steps to delete such information promptly.
10Third-Party Links
Our website and platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.
11Policy Updates
We may update this Privacy Policy periodically. When we make material changes, we will notify you by email or by displaying a prominent notice on the platform at least 14 days before the changes take effect. Your continued use of PRODIFY after that date constitutes acceptance of the updated policy.
12Contact & Information Officer
In accordance with POPIA, Lereko Digital has appointed an Information Officer responsible for ensuring compliance with this policy:
Information OfficerLereko Digital Compliance Team
Lereko Digital (Pty) Ltd, Sandton, Gauteng, South Africa
